THE NIKE TRAINING CLUB (NTC) app is one of the hottest fitness tools available on the market, and it’s totally FREE! With all of the app’s performance reporting capabilities and various workout enhancing options, NIKEwanted to make sure everyone knew how to apply this tool to their lives. So after hitting cities like NYC, LA, and CHICAGO…it only seemed natural to create an exciting event that would share the incredible perks to using the NTC app in MIAMI too! Nike knew exactly who to turn to for the job!
KONCEPT EVENTS (KE) was brought in to launch the first ever Miami-based LIVE Nike Training Club event. Unlike the previous launches, this event was held inside the new Nike apparel footprint within the MACY’S at the popular DADELAND MALL. Nike’s exposure and reach expanded outside of existing NTC user base and the brand’s loyal fans…and therefore, expectations were extra high. With less than a month to activate, tasked with everything from sourcing the best local trainers, selecting the look and feel of the stage set and signage to choosing the best music mix – KE had their work cut out for them! First order of business, hit the streets to spread the word with brand teams covering all the surrounding Universities and fitness-centric parts of Miami. Next, Prime-time radio spots were purchased and an exciting commercial blasted the airwaves inviting the city to come and check out this incredible FREE NTC workout!
Nike set a series of ambitious goals for the event and in true KE fashion, we didn’t just hit these goals for our client – we EXCEEDED all of them! The energy in Macy’s was explosive as Nike trainers had participants jumping and thrusting to DJ Mark Brickman’s beats! KE secured amazing brand partners like Zico Coconut Water and Kind Bars to provide the crowd with nutritious and delicious sustenance to keep them going post-workout. Chair massages and hair braiders were on hand to make everybody feel like VIPS.
Results Matter? Well, Nike…with KE…RESULTS were ACHIEVED! KE helped Nike bring their incredible NTC app to life and gave the Miami market more than they bargained for in this one-of-a-kind fitness routine. With an NTC community established in Miami, make sure to ask your friends about their latest NTC workout and challenge each other to hit new goals and attend the monthly live work outs! Post all your glory! That’s what the NTC community is all about!
NTC workouts will be continuing at Macy’s Dadeland Mall from June 12th through every other Thursday in the months of June, July, and August. If you would like to participate in up-coming FREE Nike Training Club workout visit WWW.NIKETC.COM