The third in a series on how to plan an event in unique large scale venues.
KONCEPT EVENTS is wrapping up our series of tips and tricks for planning successful events in some of our favorite unique venues that can really hold a crowd. We’ve taken you across the US from Tampa to San Diego, and now we are bringing you right into our own backyard of Miami, FL! ENTER 1111 LINCOLN ROAD.
Welcome to South Beach. In the heart of this glamorous beach town, just at the end of the world famous Lincoln Road shopping promenade, is the 1111 parking garage. Event space extraordinaire! Not impressed? While the idea of hosting your next major corporate event in a parking garage may not sound appealing, all minds quickly change upon arrival in this functional and yet, artistically desirable space.
1111 was designed by the esteemed architectural collaboration of Herzog and de Meuron. Built of concrete and glass, the structure represents the very nature of Miami Beach, “all muscle without cloth (Jaques Herzog).”
KE event professionals love the 1111 event space for it’s top floor 360 degree views of South Beach, the natural light, and the urban vibe.
Due to the venue’s unique aspects, much of planning in this space is done through a preferred vendor list. KE Program Managers raved about the talented partners that went above and beyond to help support their recent 650+ person event.
“Have we piqued your interest in hosting your next corporate event here yet?”
Here are just a few extra details that will push you over the edge – get you excited and leave you knowing that you can count on the KE team to be experienced in mitigating every event detail…leaving you to sit back and enjoy a memorable event in one of the most innovative spots around!
MAP YOUR WAY TO EVENT PERFECTION
The biggest buzz words in corporate events today are “3D Image Mapping.” The smooth concrete canvas of 1111 creates the perfect backdrop to create unforgettable and transformative event history.
What you need to know: Make sure you have allocated an entire day in advance of the event to prep and tweak your projection. Since the mapping requires a lack of light to see the imaging, the display must be tested in the dark (remember there is TONS of natural light in the open skeleton of the garage’s top floor event space). This type of technology is fairly advanced and very detailed. It is crucial that enough time is available to place the projectors (and the amount of time varies by how many projectors you have). Once the projectors have been placed you do not want to move them so the space must be reserved the entire night before.
Parking garage layers limit the height and width of the vehicles that can enter the building. With only one way up and one way down, vendor load-in and load-out must be carefully structured and timed. Additionally, there are 5 elevators to service the entire garage and 2 of them remain open to public. Foot traffic should be strategically arranged to prevent back-ups and scheduling delays.
What you need to know: The 1111 garage height only permits vehicles that are under 7ft tall. This means cargo vans, pick-up trucks, or fork lifts are your best bet for moving event decor elements. Since there is only one way in and one way out, vehicles must load-in one at a time. Make sure each vendor vehicle is scheduled for a very specific time frame and they stick to it. For KE’s recent rooftop event, each vehicle had to travel 7 flights and it took about 30 hours for 11 vendors to load-in.
Foot traffic will avoid elevator congestion by staggering the entrance and exit of guests.
1111 is a privately owned, public facility. Therefore, the general population has access to the parking garage and loves to take advantage of the space for a variety of activities such as workouts, parking, and shopping.
What you need to know: 1111 requires 24 hour security to be present from the start of event set-up to the end of event break-down; to avoid any theft or accident debacles. Fortunately the 1111 management office has a preferred vendor that is ready, available, and most importantly experienced in securing the facility.
Now that you know how to navigate the winding path to this high-level parking garage event space, KE is ready to help you PLAN FRESH! We’ll ensure that your event planning experience is a smooth ride.