MIAMI FASHION WEEK has become a MUST for all the Fashionistas, A-list and “see and be seen” community. Fashion, exclusive events, runway shows and VIP parties are all the rage for this well-appointed crowd.
KONCEPT EVENTS was called upon by the iconic EDEN ROC MIAMI BEACH to bring style and excitement to the Official Miami Fashion Week Opening Kick-Off Party. With some fresh and inspired ideas, KE did not disappoint. Here’s why you can’t stop talking about #MIAFW14
- Décor: Emphasizing the dual levels of the historic Pompeii ballroom, KE Partner Angie Nelson was personally onsite to create an environment fit for this “in or out” fashion scene. Nelson effortlessly played up the existing vintage feel of the space while infusing elements that added an edgy artistic flair. Blending a palette of milky white and peacock blue with accents of metallic and varying textures.
KE’s creative team “nailed it” says David Hall, Director of Convention Services at Eden Roc Miami Beach.
Event furniture arrangements were cozy and inviting. Geometric and sleek L-shaped couches were chosen to support a communal feel downstairs while tufted Victorian-inspired settees in stark white oozed elegance in the VIP lounge created upstairs.
- Activation: If it’s not on social media, it didn’t happen…right? More importantly – it wasn’t worth talking about. Knowing this all too well, KE added an unexpected experiential element to the Kick Off event with the SILENT DANCE PARTY. The concept is simple – not everyone beats to the same drum…or the same music. Give guests a pair of LED-light headphones and complete control over what type of music they can “twerk” to and voila; dance party magic! To activate for this global group KE brought well-known Latin artist based in NYC, DJ Patafunk, to rock the Latin beats on one frequency – while DJ Ned, a local Miami favorite, was spinning the top dance hits on another. A third station featured a custom mix of the hottest Electronic Dance Music (EDM) while resident Eden Roc DJ Giselle played her own mix to the crowd over the main sound system. On a private dance floor guests with blue, red and green LED headphones on moved and grooved together behind velvet ropes…all rocking to different beats! The crowd just couldn’t get enough! Don’t believe us? Search #MIAFW14 and see all the buzz that KE created for yourself!