“You really can have a medical meeting that WOWS attendees without sacrificing the budget’s most important allocation- EDUCATION and ADVANCEMENT”
Medical tourism is an estimated global industry of $60 billion, and the state of Florida doesn’t take that lightly. With a recent 2.5 MILLION DOLLAR GRANT RELEASE funded by the Florida state legislature and offered by VISIT FLORIDA, there is a great opportunity in the market to garner a piece of this profitable pie. The purpose of this grant is to encourage and support the marketing outreach to the medical industry and bring the procedures, training, conferences and educational development necessary in the medical industry to Florida’s state of the art facilities…and allow these hard working medical professionals to also enjoy the year round warm climate and sunny beaches while they are at it.
As a CORPORATE EVENT PLANNING AND EXPERIENTIAL BRAND MARKETING AGENCY in South Florida, KONCEPT EVENTS is actively participating in the development of this target market. One of the unique elements to note are that this is a sector with a particular budget conscious nature due to the scrutiny of the financial allocations at the federal level. But when medical professionals work their long and stressful hours trying to advance and progress this important field, KE sees significant need for this sector in particular to be able to re-FRESH and get inspired…so that they can continue to be at their best. Here is how WE approach planning an event that is budget conscious but still creates real impact and drives value to these hard-working clients:
1) Integrate technology that provides long term value: The medical industry expert is an individual that is paving the way and this progressive thinking is already familiar with tech. Event tech is one of the hottest trends in meetings and provides extensive long term educational support. Don’t be fooled, there are many affordable options on the market today. Aside from streamlining registration for more time to focus on learning, technology can be used to cultivate and enhance real time event communication with live impressions as well as host this information on a micro-site that can be conveniently referred to post event. This can integrate media and also foster follow up interaction through incentives.
2) Creative teambuilders harbor collaborative tactics and encourage free thinking: While it may appear that some teambuilders are just silly activities akin to grade school antics on the playground, KE provides unique activities in a variety of forms that are proven to enhance collaborative problem-solving tactics and can also be scientific learning opportunities. With sunny Florida beaches, shark tagging is an incredible opportunity to work with a different kind of “patient” in the wild and receive an education about our delicate ecosystem that is intellectual enough to stimulate the most scientific minded individual. iPad scavenger hunts allow medical professionals to get outside and breath some fresh air while exploring the South Florida community in a collaborative and adventurous nature. Additionally, everglades restoration is another example of a way for medical professionals to justify the expense of a teambuilder in their meeting budget while doing something impactful.
3) Décor and entertainment can be budget friendly but still provide a much needed break: Medical industry professionals need to blow off steam too! But how do they justify spending that in their budget? A few strategically placed stormtroopers can shock and awe during a general session or using KE’s 11,000 sq. ft. of inventory furniture significantly reduces décor costs since it can all be re-invented by our warehouse manager. Incorporating gastro experiences can be another way to entertain attendees without breaking the bank. Liquid nitrogen gelato can be whipped and swirled with a smoky affect and allow guests to have a sweet treat sugar rush that will rev them up for that afternoon session in the nick of time!
These are just some of the “spine-tingling” teasers that KE can provide to get your next medical MEETING into a savvy twist without breaking the bank. Medical industry leaders can get the “in-patient experience on an out-patient” dime with creative thinking and a DMC expert that knows the local market and can work the most tactical and intelligent angles that are cost-friendly and still provide an exceptional EXPERIENCE!