Nutra Blend LLC was founded in September 1975, for the purpose of manufacturing vitamin, trace mineral and antibiotic premixes for the feed industry. Today, Nutra Blend is the number one provider of feed servicing in the current high-tech market necessary to sustain the farming industry.
Nutra Blend is committed to delivering to their customer quality products and services at reasonable prices. They take pride in their role in creating nutritional ingredients and work hard to maintain the integrity of their product to be the best in the world.
The KE / Nutra Blend Relationship
In 2011, KONCEPT EVENTS and Nutra Blend partnered for the first time and brought megs-Country star, CLINT BLACK, to the beach in FORT LAUDERDALE for a private concert. 900 customers from Nutra Blend enjoyed a once in a lifetime event and a partnership was born. For the last five years, the KE / Nuta Blend relationship has evolved and KE now provides complete conference management for their annual Customer Rewards Trip. As KE involvement has evolved, so has the relationship with Nutra Blend. Today, Nutra Blend is one of KE’s top clients and assists with multiple events they host throughout the year. With the importance of this working relationship comes the importance of supporting one another in ways that go beyond the realm of corporate events. When Nutra Blend rolled out their new initiative with a challenge to make a difference, KE was right there to support them and take on the challenge!
Every day 25,000 people worldwide die of starvation and malnutrition
With an ever-growing population, millions of people around the world are suffering from food insecurity. The organic and biological tactics used to support the food supply chain are incapable of fulfilling the needs of our planet and population. There is a great strain on the farming industry to produce and supply enough product at an affordable rate to combat this issue.
Phase One: As a leader in the feed industry, Nutra Blend has taken to the streets of communities across the country and created a program that helps create awareness and fights hunger in America. The DRIVE TO FEED bus, with spokesman former NFL player and champion wrestler BILL GOLDBERG; stops in local towns focusing on education institutions, fairs, civic centers, and feed institutions; sharing the message of hunger and what we can do to help fight back. A full meal is provided and people are encouraged and shown how to create local programs and support choices that service their own community’s food needs.
Impact: The main purpose of this truck is to raise awareness and educate the general public on what is needed within our country’s agriculture system in order to sustain and feed our citizens.
Phase Two: As Nutra Blend rolled into the second year of the Drive to Feed program, they decided to take the message one step further and present a call to action. Drive to Feed Kids was born and Nutra Blend called on all of their customers, vendors and colleagues to do their part to help feed those hungry kids in American communities. This program provides customers with a kit that helps them set up a fundraiser in their local community that then supports and gives back to their food bank and/or kids weekend back pack programs.
Impact: This takes the message of children’s needs into everyone’s community and is extending the reach to a specific group of those that are impacted by hunger.
“CHEW ON THIS”
Drive to Feed Bus Tour stats (Phase 1):
- How many stops/cities has the bus gone to? 189
- How many meals have you served from the bus? 55,000
- Number of people that have gone through the truck for the education portion of the tour? Over 250,000
Drive to Feed Kids stats (Phase 2):
- Which event raised the most meals for kids? Kentucky Nutrition -over 130,000 meals
- How many back packs have been “packed?” Over 525,000
- Do you know how many Nutra Blend customers are planning to host an event in the coming months? About 20
KE supports our client in their efforts to improve our society and meet the needs of our country. In recognition of Nutra Blend’s efforts, KE is taking to the streets in our own local community in the month of October 2014 to do a Drive to Feed Sprinter tour. This tour will allow KE hotel partners to enjoy a fully branded pop-up shop where they will fill backpacks with food for hungry kids and will have an opportunity to first hand fight hunger in our own South Florida backyard.
Follow our tour on all KE social media:
@konceptevents | #DriveToFeed