Shhh…The secret to gaining online popularity
With all the noise and clutter out there, does anybody really hear YOU? As online marketing becomes more and more crucial for business growth and development, the options for reaching your fans, friends, followers and coveted target audience have also become more and more complicated.
In the last six months, KONCEPT EVENTS’ digital presence has grown steadily while our social media followings and communication also continue to rise. We’ve seen our ORGANIC SEO RANKING improve and have celebrated kudos and recognition from the events industry’s top PUBLICATION for the unique and clever content we put out. Seeing these results, we have chosen to invest more time, energy and funding into our online presence. Key words and web and social algorithms are important, but we believe KE has found the “decoder ring” or “secret recipe” that is responsible for our new found fan base and online popularity. INFLUENCER MARKETING!
Who knew? As with much of life, it goes back to the basics. We live in a world where we would rather send a text than pick up the phone and have a conversation. So how does one network if the basis of networking is built on building your brand and presenting it to your audience? If we are all focused on social media to keep us connected with our friends and family, why don’t we apply the same thought process to business and plant ourselves in the sight lines of our target customers and peers? It’s the new way to developing traditional, real partnerships. This is the foundation of what the events industry is built on. Without it, we are all obsolete. Check this out:
For the events industry some of the best ways to develop your influencer relationships are:
Strike A Deal: Get your vendors, clients and hotel partners on-board with sharing your brand to their online community while you share theirs in return!
Meet Your Media: Get to know your industry publications, editorial calendars, and Editors themselves. Invite press when you can to your events. Share their writing, tag them in your relevant posts, and offer to be an expert on the subject matters they are writing about. Get to know the PR firms that are inviting the media out and find ways to liaise.
Guest Blog: Invite the brands you work with to guest blog on your site. This will open you up to their audience and allow you to be a good partner and share a resource you believe in.
Now it’s time to get your influencer networking on and get your name out there. Make your voice a little bit louder today with these simple but effective moves!