Pictured: THE TEMPLE HOUSE MIAMI
Attendees scatter to grab their phones from bags and back pockets as the latest Mercedes Benz model vehicle launches through the crowd with a roar of the engine. It may seem reckless and dangerous…but the guests attending the latest product launch for MB can’t get enough of this exciting moment!
Here’s the catch:
The vehicle that just hurtled through the crowd isn’t on the market yet. It hasn’t even been built yet. And this was not a proto-type. This incredible experience was actually a 3D image mapped rendering of what the brand will be offering in the near future.
The latest technology that was once only available to major show production facilities and entertainers due to the high expense, is now scalable and available to the corporate events sector. This new development is one of the HOTTEST TOPICS in the meeting industry currently. 3D projection mapping or image mapping is changing the way you see events – literally.
3D projection mapping: Also known as “image mapping” utilizes a flat surface to project an image that appears to be three dimensional, with depth and great detail. The virtual nature of this illusion of sight bares a true resemblance to reality. Event professionals can enhance the visual presentation with audio tools, smells, etc. The ability to touch human senses in what appears to be such a literal and material way is a truly astonishing characteristic of this tool…and is what makes it such a showstopper at any event.
PROFESSIONALS AT PLAY:
Giving event professionals a tool like 3D projection mapping has re-shaped the playground in which we are able to design events. 3D image projection can be used to create visual décor elements in ways that even the most complex lighting capabilities cannot come close to – like offering a full change of scenery in the blink of an eye. For example, clients can experience a wave effect of a wall appearing to manipulate various textures right out of the cement with a touch of a button.
Clients can also order the impossible to happen…such as seeing a “live” performance of their favorite band up on a balcony when they are actually half way around the world giving a concert. The possibilities of this tool are unique and robust. While the expense is not something that all events can budget in at this time; it is still much more realistic for planners to utilize on a more common basis than ever before!
For the highest return on your investment in 3D projection mapping, trust professionals that are familiar with the set-up and capabilities of this type of programming. KONCEPT EVENTS team of professionals is highly familiar with the needs and requirements to set up the logistics of any image mapping project and have the tricks to enhance and really WOW your guests. To book…